Have you seen it? Our latest commercial has five of our vehicles suspended by cable from a crane over our Supercar now in production – the LFA. It is driven under the suspended cars and the driver get out and calmly walks away – with over 29,000 pounds of steel and glass suspended but a few feet above his head.
Ok, you can let your breath out now. This feat brings attention to the painstaking attention to detail and high quality we put into the manufacture of each of our vehicles. It’s called The Hard Way, and in the weeks ahead, you’ll be hearing even more details about the amazingly high standards we apply to processes, craftsmanship, and testing.
But back to then commercial itself: You may be thinking: Well, that’s nice, and just what types of special effects were used to pull this off? The answer: None. Zero. Nada.
So, why in the world would Lexus do this? Lexus wanted to further test and quantify the tensile strength of our cars – an important component in determining their safety for you. The results of this experiment are quite remarkable: The weight of four Lexus cars is actually being supported by the chassis of the fifth Lexus, the LS. The result demonstrates the unyielding strength of its chassis. Numerous testing was done to test the structural integrity of the vehicle, but no extra structural integrity was added to any of the vehicles.
Amazed? You can learn more about the background of this effort here. Also, check our Facebook page, and follow us on Twitter for more on how we at Lexus of Charleston pursue “The Hard Way” at the dealership level, too!